Pure Paws Shed Shampoo is formulated to restore essential proteins and oils to your dog's skin and coat. Hydrolysed keratin proteins are broken down into smaller fragmentsto better repair skin's natural building blocks while jojoba replaces moisture loss of crucial lipids by"filling in the cracks" of damage. With frequent use and proper care, youcan help restore normal shedding cycles and your sanity.This shampoo can be used directly/undiluted and rinsed out well.